Email marketing - where did my images go?

When planning your email marketing messages, it’s important to keep in mind that those gorgeous images on your screen may not show up at all for most of your recipients - sad, but true.

Email marketing is a great way to reach out to your existing base of clients and generate clicks back to your website.  Whether you’re promoting a new product or keeping your users informed of upcoming events, nothing beats email for a low-cost and easy way to generate clicks.  But email design is not the same as web design, and until the design standards for email do some major catching up with web design standards, you need to be considering how well your text, and not your images, are conveying your message.

A fantastic article on this topic is here - see how the major email clients stack up when it comes to image blocking.  The bottom line:  go ahead and use those fanastic images, but make sure your “alt” tags have supporting text, and that your subject line conveys the point of the message.